Spaswinefood is pleased to announce that Bulgarian Wine Export Association (BWEA) returns to Houston, Texas
to continue its New Wines of Ancient Thrace promotional program in the
United States. BWEA
will launch a series of seminars in Houston on May 30, 2017. Given that Houston
is an important market for European quality wines BWEA wishes to capitalize upon the success
of its USA Pomotional Program in 2016. BWEA’s next step forward is to target
American consumers by offering trade tastings of its
wines at Houston’s Food & Wine Week. The upcoming event in Houston will
attract importers, top distributors, some of the most important national
retailers, media, representatives of large supermarket chains, restaurant owners,
wine professionals and consumers in the Houston area.
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| Exploring Food and Wine © Spaswinefood |
New
Wines of Ancient Thrace, a promotional campaign of the BWEA, was established in
2012. BWEA’s main objective is the presentation of wines with Protected
Geographical Indication and Protected designation of origin, and varietal wines
in new strategic markets, like Houston. The association’s main activity is to
promote its wines, by organizing wine conferences, workshops and seminars for
promotional and informational purposes, and support to increase exports of wine
through the creation and management of projects financed from EU funds.
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| Promoting Wines at Professional Meetings © Spaswinefood |
BWEA’s Second
USA Promotional Program in Houston
New
Wines of Ancient Thrace second USA promotional program in Houston will include four days where their wines will be showcased. At this event both local varieties and international
varieties will be offered for tasting. The main focus of the trade promotions
will be to highlight the qualities of PDO / PGI / Varietal wines because these
names guarantee excellent organoleptic characteristics, determined by the
specifics of the regions, climatic conditions, soil, terroir and atmospheric
conditions. This time the primary focus will be on the wines from the Mavrud
and Melnik varieties, which were most popular in last year’s show in Houston. The campaign will target both
end-consumers and wine specialists with whom BWEA established an excellent
relationship in 2016.
Galina
Niforou, chairwoman of BWEA, is delighted that New Wines of Ancient Thrace will participate in
the upcoming promotional event in the USA. She notes, "This is our
second participation in the US and we believe that we will do good business.
The quality of our wines has never been so high; we have all the necessary
resources to be competitive in these markets - excellent quality, good price /
quality ratio, interesting new to consumers local varieties, excellent modern
look and especially strong motivated winemakers who seek to produce ever better
wines year after year. I am sure that all the wineries participating in this
project will find the right distributor and will start selling their wines in
the US market."
Now
is the time to discover/rediscover the New Wines of Ancient Thrace.
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| Discover New Wines of Ancient Thrace © Spaswinefood |
New Wines of Ancient Thrace
New Wines of Ancient Thrace includes
wines from the following five wine regions:
1. Thracian Lowland,
2. Rose Valley,
3. Danube Plain,
4. Black Sea Region, and
5. Struma Valley.
Wine
has had a long history in these areas, dating back to the Thracians. The cult
of Dionysus, the god of wine, is believed to have originated in ancient Thrace.
Homer once described ancient Thrace as a region of good wine. Artifacts
indicate that thousands of years ago the ancient Thracians drank wine. Wine was
a part of everyday life, from birth to death for everyone, from salves to
rulers. Wine was not only important to ancient Thracians. Today these wine
regions are experiencing a rebirth. Some wine critics suggest the wines are not
only back but also the wines are better than ever. This makes now the
perfect time to discover New
Wines of Ancient Thrace.
Discover the New Wines of Ancient Thrace
The
same passion for wine making that was part of Ancient Thrace continues today in
modern Bulgaria. An earlier visit to the Rose and Struma Valley wine regions
gave me the opportunity to discover what is
so special about the New
Wines of Ancient Thrace. I was
introduced to wines made from exciting indigenous grape varieties, such as
Mavrud, and Melnik. I also tasted excellent wines from international grape varieties, like Cabernet Sauvignon, Merlot,
Syrah, Pinot Noir, Chardonnay and Sauvignon Blanc. The cultivation of some
indigenous grape varieties in this area dates back to the ancient Thracians.
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| Discovering Wine and Food in the Struma Valley © Spaswinefood |
The upcoming second promotional event in Houston will be a great
opportunity to taste wines from Ancient Thrace. Once you have tasted New Wines of Ancient Thrace you will want to continue this
special wine journey onwards. My earlier introduction to Rose and Struma Valley wines has inspired me
to continue my New Wines of
Ancient Thrace journey. Needless to say I was delighted to discover that these
wines are being promoted in the USA. Further details on New Wines of Ancient Thrace are provided at the end of this article. I invite
you to join me in my wine adventures in wine regions of Ancient Thrace at Spaswinefood.
Sharon
Los
Gatos, California
May
2017
©
Spaswinefood
Note: Earlier within country travels were part of a press trip
was sponsored by #dwcc15 and our New Wines of Ancient Thrace hosts.
New Wines of Ancient Thrace to continue its
promotional program in Chicago, Illinois and Houston, Texas, USA
After the successful
launching of the promotional program New Wines of Ancient Thrace in Houston,
Texas, Bulgarian Wine Export Association will continue its activities on the US
market in Chicago and Houston again.
Two important events are
in the schedule of Bulgarian Wine Export
Association (BWEA) – beginning of May the wineries will attend the World Wine Meeting Chicago and then in
June they will return to Houston for the second time participating in Wine & Food Week.
The events will attract
importers, distributors, major retailers, media, supermarkets and restaurant
owners, wine professionals from Chicago and Houston area. Several events are
included in the program of the wineries’ representatives who believe that the wine
business and the wine loving audience in Chicago and Houston will be thrilled
by the new wines, coming in this growing wine market. The biggest Bulgarian
diaspora in the US is exactly in Chicago.
New Wines of Ancient Thrace is a promotional campaign of the Bulgarian Wine Export Association (BWEA),
established in 2012 with the main objective to actively introduce high-quality
European wines to new markets. The main
activities of the Association include: wine promotion, organization of
conferences, workshops and seminars with promotional and informative purposes,
support for the increase of wine export through the creation and management of
projects, financed by EU funds, to penetrate to some of the most important
world wine markets, to
show the new modern face of the old Thracian wines.
BWEA is continuing its
program in China – Shanghai and Hong Kong
- participating in the most important Asian wine fairs – ProWine China
and Hong Kong International Wine and Spirits Fair. The project includes
activities in Japan as well.
“We
are thrilled to return in the States with many more activities this year!” says
Galina Niforou, BWEA chairwoman. “The quality of our wines was never so high,
we have all the necessary elements for competing in this important wine market
– good quality, good price/quality ratio, interesting new local varieties,
great packaging and highly motivated winemakers to do their best for making
even better wines year after year. I’m sure that all the wineries,
participating in this project will find the right distributor and will start
selling their wines in the US market. Have you ever tried Mavrud? Or Melnik,
Rubin and Gamza? You will be amazed! Our wines are really the well kept secret
from the land of Spartacus!”
New Wines of Ancient Thrace proudly highlights the facts that wine has been made in this land
for 6 thousands years. Cult of the god of wine Dionysus
actually originated from ancient Thrace. The Thracians drank their wine undiluted
with water; this was the main difference from the ancient Greeks who poured
3 parts of water and one part of wine into their Phiale.
For the Thracians, wine
was a sacred element of religious practice. The best-known pieces of
gold and silver, which depict ritual wine drinking situations with the god
Dionysus, are found in this land.
Actually
Thrace is the oldest place of wine making in Europe. Its vineyards share some of
the same soil characteristics and latitude of famous wine growing regions in
Bordeaux, the South of France and Central Italy.
Its
tradition along with the modern state of art wineries are giving the brilliant
results of high quality wines produced from indigenous grape varieties like Mavrud, Melnik, Rubin, Gamza, Dimyat, Red
Misket, etc.
The
international grape varieties like Cabernet
Sauvignon, Merlot, Syrah, Pinot Noir, Chardonnay, Sauvignon Blanc are also
widely planted there and giving some word class examples.
The
country is devided into 5 wine regions, each with its specific terroir and
climate conditions, but all of them suitable for high quality winemaking.
Grape varieties
Mavrud
Considered to date back
to Ancient Thrace times, Mavrud is a red wine grape, which for centuries has
been exclusively grown in the region of the ancient Filippopolis, north of the
Rhodoppe Mountains. This variety is normally used for making dark wines with
deep color and soft taste. Its
cultivation is difficult and requires special dedication. However, the unique quality
of the wine made of Mavrud is worth the effort!
Melnik
The Melnik vine is a red
grape variety, grown in the region of the Struma valley, which is characterized
with Mediterranean climate. According to a legend, the wine made of Melnik vine
was among the favourite wines of Winston Churchill. This variety can produce
increasingly powerful wines with rich texture, exotic perfume and soft tannin.
Gamza
Cultivated since ancient
times, the grape variety of Gamza, also known as “Kadarka”in many Balkan
countries, is best grown in the Danube region. It produces vivid red wines with
pleasant fruit taste and distinct freshness. This variety requires very
specific climate conditions, which is why it is predominantly cultivated in the
region of the Danube valley.
Dimyat
Known for its aromatic
grapes, Dimyat has been grown for centuries in the Black Sea region. Dimyat
wines have a sweet taste, strong aroma and light color. The grapes of Dimyat
ripe in late September. This grape variety is the most popular one in the Black
Sea Region.
Pamid
According to the legends,
ancient Thracians have been very keen consumers of Pamid wines, characterized
with pleasant light and fruit taste. While it has been widely cultivated by
Thracians over a number of centuries, nowadays it continues to be grown
specifically in the region of the Thracian valley.
Rubin
A successful crossing between Syrah and
Nebbiolo
A dark blue-colored wine
grape variety, Rubin is the mostly planted in the Thracian valley region. The
vines of Rubin, planted along the Thracian valley and bordered by the Strandzha
Mountains, tend to produce wines with explicitly rich taste and color. Taste
them and you will be amazed!
For
more information about the New Wines of Ancient Thrace promotional campaign:
contact: eng. Galina Niforou, Wine MBA - BWEA
chairwoman: niforou@oinorama.com, www.winesofthrace.bg
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